We spent a decade building WordPress sites — so we know exactly where they slow down, break, and get hacked. Now we hand-code every site from a blank file. No themes. No page builders. No plugin stack to babysit. Just fast, secure code that sells.
The template stack · typical WP site
The Baldwin stack · hand-coded
Every card below is something we billed hours to repair on template sites. Hand-coded sites don't have these problems — by design.
Themes and page builders ship megabytes of CSS and JS your visitors never use. Google measures every one of those bytes. We ship only what the page needs — nothing else exists to load.
Most WordPress hacks come through plugins and outdated cores. A static, hand-coded site has no database to inject, no admin login to brute-force, and no plugin to exploit.
Core updates break themes. Theme updates break plugins. Someone pays for that time every month — usually you. Our sites don't have an update cycle, because there's nothing to update.
Builder licenses, premium theme renewals, plugin subscriptions — miss one and pieces of your site stop working. You own our code outright. Host it anywhere, forever, for almost nothing.
A fast site that nobody finds is a brochure. Traffic to a slow site is a leak. We build both halves so they work as one system.
Designed for your business and hand-coded from a blank file. Sub-second loads, airtight security, and conversion-focused structure from day one.
How we build →Data-first SEO built on technical excellence — and hand-coded sites give us a technical head start most agencies can't touch.
How we rank →Google Ads management engineered for ROAS, plus our proprietary PPC Audit Dashboard that shows exactly where ad spend is wasted.
See all services →We dig into your current site, competitors, and revenue goals. You get an honest read on where you stand — including whether you actually need a rebuild.
Custom design built around your buyers, plus site architecture mapped for SEO before a single line is written.
Semantic HTML, purpose-written CSS, schema markup, and analytics wired in. Every page reviewed against Core Web Vitals before launch.
We launch, measure, and report in plain English — what moved, why it moved, and what we're doing next.
"Jered is detail-oriented, communicates very well, and understands your purpose. Whatever you ask him to do, he does it — without unnecessary back and forth. If you're looking for someone to help make your website more professional and more functional, you have a safe bet working with Jered."
Three honest options. Most clients have us handle updates — small edits are fast on clean code and included in our care plans. If you update frequently, we wire a lightweight headless CMS to the parts you edit (blog, team, menus) while the site itself stays static and fast. And for text-level tweaks, we structure the code so clearly that anyone comfortable with email can edit it.
Upfront, usually somewhat. Over three years, usually cheaper — no plugin subscriptions, no builder licenses, no monthly maintenance retainer to keep updates from breaking things, and hosting that costs a few dollars instead of managed-WordPress pricing. We'll show you the total-cost math in your audit.
That's exactly why you should. We know Avada, Beaver Builder, and the plugin ecosystem at an expert level — and we spent a decade billing hours to fix the problems they cause. This isn't a developer who never learned WordPress. It's one who outgrew it, and decided our clients should too.
We migrate your content, preserve your URL structure and rankings with proper redirects, and retire the old stack once the new site is verified in Search Console. Existing keyword rankings are treated as an asset — we protect them, not rebuild over them.
No. Builds are project-based, and ongoing SEO or care plans are month-to-month. We earn your business by delivering results, not by trapping you in an agreement.
We'll run your site through the same performance, security, and SEO checks we run on every build — and show you exactly where speed, rankings, and revenue are leaking. No sales pressure. Just data.